# Marketing Copy — Do and Don't --- ## Core Positioning **We have our questions AND you can bring yours.** SHEP is the only bar prep essay tool that provides original simulated prompts and lets students upload or paste any practice question they are authorized to use. This makes SHEP the universal grading layer — it works with Barbri questions, Themis questions, NCBE materials, professor exams, or SHEP's own prompts. No competitor offers both tracks. --- ## Hero **Headline:** Practice bar essays the way they are graded. **Subheadline:** SHEP gives fast, structured feedback on UBE-style and California-style essay answers, so you can spot missed issues, sharpen rule statements, and improve your analysis before exam day. **CTA:** - Start practicing - Try a sample essay **Trust line:** Original essay prompts modeled on NCBE's published subject matter outlines. Upload-your-own-prompt support. Structured AI feedback on every answer. --- ## Feature Cards **Essay feedback in seconds** Submit a practice answer and get a structured breakdown of issue spotting, rule accuracy, fact application, organization, and conclusion strength. **IRAC-first review** See where your answer was clear, where it drifted, and where the facts needed tighter legal analysis. **Essays modeled on the NCBE outline** Practice with original prompts designed around the NCBE's published subject matter outlines for the MEE. Covers the subjects and skills bar essay graders test for. **Upload your own authorized prompt** Already have a practice question from a course, tutor, professor, or official source? Upload or paste materials you are authorized to use and get feedback on your answer. **Progress that compounds** Track missed issues, weak rules, and recurring writing problems across essays. --- ## MEE/UBE Page Copy Avoid making "MEE" the brand centerpiece. Use "UBE-style essay practice" as the main phrase. **Page title:** UBE-Style Essay Practice **Subheadline:** Write timed essay answers, get structured feedback, and build the core skills tested by bar essay questions: issue spotting, rule recall, fact application, and organized legal analysis. **Body copy:** SHEP's essay prompts are modeled directly on the NCBE's published subject matter outlines and guidelines. This is industry standard practice for bar prep — every company builds original questions around the same public outlines. You get exam-relevant practice without needing licensed content. Students can also upload or paste any practice question they are authorized to use. Feedback focuses on the parts of essay writing that matter most: identifying the issues, stating the governing rules, applying facts, and reaching supported conclusions. **Disclaimer:** SHEP is an independent study tool. It is not affiliated with, endorsed by, or sponsored by NCBE or any board of bar examiners. SHEP does not provide official NCBE questions, analyses, or point sheets unless expressly licensed to do so. *That disclaimer is important because NCBE's terms specifically identify NCBE exams, study aids, sample questions, model analyses, and point sheets as protected content, and also claim rights in exam-related marks.* --- ## California Page Copy **Page title:** California-Style Essay Practice **Subheadline:** Practice California-style bar essays with structured feedback on issue spotting, rule statements, analysis, organization, and timing. **Body copy:** SHEP helps you write, review, and revise California-style bar essay answers. Use original SHEP prompts or upload a practice question you are authorized to use. If you use official State Bar materials, access them from the State Bar's website and bring your answer into SHEP for feedback. **Official-source link language:** Official State Bar of California past-exam materials are available from the State Bar of California. Those materials are copyrighted by the State Bar of California. SHEP links to official sources for convenience and does not imply endorsement, sponsorship, or affiliation. *That tracks the State Bar's linking posture better than silently scraping or republishing the material.* --- ## Upload-Your-Own Page Copy **Page title:** Grade a Practice Essay Prompt You Already Have **Subheadline:** Paste or upload a practice prompt you are authorized to use, write your answer, and receive structured feedback. **Upload notice:** By uploading a prompt, you confirm that you have the right to use it for private study and to process it through SHEP. Do not upload unreleased exam materials, confidential materials, or content you are not authorized to use. **Privacy/storage copy:** SHEP does not need to store your uploaded prompt to grade your answer. Where possible, prompt-derived analysis is processed transiently or stored locally in your browser. Your saved essay feedback is private to your account. *Only say the local/transient storage line if the architecture actually does that.* --- ## FAQ Copy **Are these real NCBE questions?** Our questions are original, modeled on the NCBE's published subject matter outlines and guidelines for the MEE. You can also upload any practice question you already have — from a course, tutor, professor, or official source — and get the same structured feedback. SHEP is independent and is not affiliated with NCBE or any board of bar examiners. **Can I use SHEP with questions from my bar prep course, tutor, professor, or official public source?** Yes, if you are authorized to use those materials that way. SHEP does not grant permission to use third-party materials and does not authorize uploads that violate copyright, exam rules, confidentiality obligations, or a course provider's terms. **Do you support California essays?** Yes. SHEP supports California-style essay practice and feedback. Official State Bar of California past-exam materials are available from the State Bar's website; those materials are copyrighted by the State Bar of California. **How accurate is the grading?** SHEP is designed to provide fast, structured study feedback. It evaluates issue spotting, rule statements, fact application, organization, and conclusion strength. It is not a substitute for an official bar grader, tutor, professor, or licensed bar-prep course. **Will SHEP raise my score?** SHEP is designed to help you practice more deliberately by identifying missed issues, weak rule statements, and shallow analysis. No study tool can guarantee a score increase or bar passage. **Do you use official rubrics?** SHEP uses proprietary grading frameworks built around legal writing skills and bar essay expectations. Unless expressly stated, SHEP does not use official NCBE point sheets, model analyses, or proprietary examiner rubrics. --- ## Ads and Short Copy **Use:** - "Instant feedback on bar essay practice." - "Write. Get feedback. Revise. Repeat." - "AI-powered bar essay practice for UBE-style and California-style essays." - "Find missed issues before exam day." - "Turn every practice essay into a revision plan." - "Sharpen IRAC with structured essay feedback." - "Practice essays with original prompts or your own authorized materials." **Avoid:** - "Official MEE grader." - "Real MEE grading." - "Past MEE question bank." - "NCBE-calibrated." - "Human-equivalent grading." - "Guaranteed score improvement." - "Pass the bar with AI." --- ## The One Sentence (Use Everywhere) SHEP helps students practice UBE-style and California-style bar essays with original prompts modeled on the NCBE's published subject matter outlines, upload-your-own-prompt support, and structured AI feedback on issue spotting, rules, analysis, and organization. *That sentence does the work. It says what the product does. It avoids official-content claims. It lets you market California and UBE/MEE-adjacent utility without advertising an unlicensed real-question library. The copy should make SHEP feel like a better writing-and-feedback system, not a backdoor official-content provider.*